Apple Music launches this Tuesday, June 30th, bringing its entire catalogue of music to iOS and Android users for $9.99 a month. Standing on the shoulders of companies like Spotify and Beats Music, Apple plans to re-revolutionize the music industry through their new streaming service.
Of course Apple Music won’t do for the industry what iTunes did back in 2001. iTunes turned buying albums into buying songs, making things like mix CDs obsolete and widening the fame door or thousands of indie bands. However, Apple Music will help usher in the next era of consuming music.
Streaming music isn’t something Apple invented, the company actually pretty late to the party in tech years, but it is something Apple will perfect. When Apple Music launches on Tuesday, it will immediately become the most popular service of its type, defining its category.
Music professionals from around the world are working with Apple to make sure Apple Music is the only streaming app anybody will ever use. Industry superstars like Drake and Jimmy Iovine. Included in Apple Music is a live, 24-hour radio station called Beats 1 curated by famous DJs from Los Angeles, London, and New York. Unlike internet radio, Beats 1 will have some personality to it, being attended to by live people the moment you’re listening to it. Beyond music, Beats 1 will offer exclusive interviews and industry news to keep listeners in the music loop.
One aspect of Apple Music that is destined to flop is the resurrection of iTunes’ social media service Ping, rebranded as Apple Music Connect. Here listeners can share their favorite songs and albums off of their favorite artists’ pages. Each artist will have their own social media page where they can post whatever music-related materials they’d like from pictures to videos to songs. The feature is designed to help listeners feel more “connected” to the artists they listen to, but I can’t see this gaining much traction. My prediction is that artists will play with their pages initially, seeing as a pretty cool fad, but eventually it’ll fall to the wayside, forgotten bout in their busy lives. It’s faster and more popular to simply post pictures and videos to already established social media sites like Twitter and Facebook.
Personally, I don’t know much about music, even less about music I like. Whenever someone asks me what my favorite music is, I feel embarrassed to either not give them an answer or to tell them “whatever’s on the radio.” I will be subscribing to Apple Music in the hopes that its “music discovery” initiative can help me find a path of music I can travel down.